The coffee market in Korea is also worth approximately KRW 11.7 trillion, with one person drinking 512 cups of coffee a year and the entire nation drinking 26.5 billion cups a year. The market size is estimated to be approximately $2.3 trillion (KRW 2.456 quadrillion). The coffee market, which is showing the most remarkable growth, is the biggest among all beverage markets as coffee is enjoyed by all busy workers. With the rapid urbanization of various places in the world, this growth is only natural. This growth is in line with the development of urban culture. 18, 2017 The beverage market is showing explosive growth worldwide, perhaps because beverages are like emotional supplements for people. The rapid growth of the café industry and beverage market worldwide In other words, they restore their emotional energy with a nice beverage. People tend to seek something to drink when they want to build a relationship, cheer up or improve their moods, such as to relax for a while on an exhausting day, talk about something important, refresh themselves or hang out with friends, rather than when they are feeling hungry or thirsty. This is probably why the market is growing with a greater variety of beverages in modern society where communication has become so important amid such a hectic life. In fact, all beverages excluding water are simply favorite foods that are unrelated to survival, which is why they are developed much more culturally or emotionally than nutritionally. It is classified into non-alcoholic drinks like coffee, tea, carbonated drinks, milk beverages and fruit juices, and alcoholic drinks including beer and wine. Basically, it is to replenish moisture and quench the thirst, but a beverage also has other functions such as just to enjoy the taste, recover from fatigue, and refreshing oneself. Faheem and Aisha now hope to successfully enter the retail world as well.Restoring emotional energy with a cup of beverageīy definition, a drink or a beverage refers to all kinds of liquid that a person can drink. Still, they have already won the Beverage Industry’s Premier award, the BevNET New Beverage Showdown 2020, and was accepted into the Amazon Launchpad Program. Moment Drink only launched in the summer of 2020 for mass consumption, and there is still a long way to go for them. You can buy the drink from their website, where you also have the option to choose their “variety pack,” containing all three flavors. The best part, though, is that a single Moment Drink contains only 9-15 calories each! They are all non-GMO, non-carbonated, Keto-friendly, and have no caffeine, fat, or added sugar. The ingredients incorporated in it, whether it be L-theanine, Ashwagandha, Teas, Herbs, or natural sweeteners, are all backed by various scientific studies and are said to have no side effects, which makes the product all the more impressive.Ĭurrently, there are three flavors of Moment available – Hibiscus Dragon Fruit (with hibiscus petals, dragon fruit, black cherry, and Ceylon cinnamon), Rooibos Blood Orange (with rooibos tea, blood orange, and thyme), and Tulsi Lemon (with Meyer lemon, tulsi/holy basil, and cardamom). But they make it clear that Moment Drink is a supplement, not a substitute for the real thing. Moment Drink: Where Are They Now?Īisha and Faheem have created a drink that is readily available to give the benefits of meditation, reducing stress, and increasing alpha brainwaves, all the while being healthy, nutritious, and delicious. And thus, Moment LLC was born, with Faheem as CEO and Aisha as CFO. Together, Aisha and Faheem researched hundreds of ingredients from around the world, experimented with various combinations, and eventually ended up with a drink that felt like meditation. Then, becoming more and more aware of the stress-relieving benefits of natural substances like botanicals and adaptogens, they began wondering if they could formulate a drink from them. As advocates of meditation, it was crucial for them to practice it as a part of their routine, but they were also realistic about when and where they could do so. While Aisha graduated from Harvard Business School and is an expert in logistics, Faheem has founded start-ups with companies like Google and has also worked for a few venture capitalist firms.īut with that success comes a busy schedule, and at one point, the couple couldn’t even meditate to regain their clarity and focus, at least not as much as they would have liked.

Moment Drink was established by a husband and wife duo – Faheem Kajee and Aisha Chottani, who, with their numerous years of experience in high-powered positions as management consultants, are more than qualified to run their own business. Moment Drink: Who Are They and What Do They Do?

Moment drink